Introduction

General Considerations

• We will consider proposals aligned to our current sponsorship portfolio (Golf, Music, Football, Lifestyle)
• We will not consider proposals aligned to individuals, political and religious properties.
• We prefer to invest in sponsorships that carry out audience research during and/or after the event, including sponsor questions, and providing results to the sponsor
• We generally need a minimum of four  months lead time to initiate a legal agreement to a sponsorship property

Sponsorship Criteria

• Would the sponsorship be in line with our business and communication objectives?  
• Is there a strategic fit between the event’s target markets and ours?
• Will the event have a strong media element to allow us to reach a broad segment of our target market?
• Will sponsoring the event drive customers to our network?
• Will sponsoring the event reward loyal customers?
• Will sponsoring the event drive sales usage?
• Will the sponsorship offer a favourable return on investment?

Sponsorships must provide at least six of the following:

• Natural link with our core brand values (see below)
• Reach / Access to target market (see below)
• Revenue generation opportunity via mobile content & downloads
• Ability to activate the property and in so doing add-value to our target markets
• Exclusive naming rights to event or high profile sub-event
• Limited degree of sponsorship clutter
• Limited/no ambush potential
• Established track record
• On-site sales opportunities
• On-site research/product testing/concept testing
• Access to existing databases
• Database-generating activities
• Provide networking opportunities for key customer hospitality (“what money can not buy” activities are particularly good)
• Provide promotional main media time/space (logo exposure does not count)
• Access to appropriate celebrities
• Product placement (using our product in a meaningful way as part of the event)

To be considered, proposals must include:

• Key details of the opportunity, including sponsorship investment and expected Return on Investment
• Overview of your key objectives, marketing, advertising & communication plans -- including what is and is not confirmed
• List of rights holders, media partners and sponsors who have committed to date
• A comprehensive list of what the rights package entails and perceived benefits / value to MTN, including how they relate to us and our products
• Timeline, including important deadlines
• Credentials of your company

Core Brand Values/ Attributes

Leadership

Ingredients - Foresight, Commitment, Guidance

• Building a future for our people and the customers we serve.
• Leading the way through connectivity enablement

Integrity

Ingredients - Solid Principles, Trusted, Togetherness

• We are, because of you, our customer.
• We are, because of you, our employee.
• With your trust and belief, we will always succeed.

Can-Do

Ingredients - Optimism, Future focus, Passionate, Happening

• Creating brighter futures, for everyone whose life we touch
• Empowering people, communities and countries
• Creating possibility

Innovation

Ingredients - Simplicity, Imagination, Insight, Creativity

• Doing things differently
• Making unlikely connections
• The unexpected exceeds expectations

Relationships

Ingredients - Teamwork, Friendly, Personal, Warm and Caring

• Connecting with people on ‘their level’
• Having empathy for their unique situations
• Building relationships with our customers (internal and external)

Process for Consideration

1. Submit your Proposal via the MTN sponsorship link sponsorship@mtn.com.gh
2. An automated acknowledgement of receipt mail will be sent to every sponsee by the system as soon as the proposal details have been captured.
3. Each proposal will be reviewed by the sponsorship Manager before proceeding with a Recommendation.
4. Where it meets the criteria vis-à-vis an available budget, a plan is initiated for approval.
5. A maximum 25 working day revert on our disposition of the proposal will be sent to every spon see.

Target Markets

1. Trendies
   Age 16-25 | Male + | Student | Social Class is medium to low | currently studying.

2. Survivors
   Age 23-45 | Female / Male | Unemployed / Unskilled | Social Class is low | Primary & high education.

3. Her & Home
   Age 23+| Female + | Mainly unemployed | Social Class is medium to low | Mainly high school education.

4. Trader
   Age 25-45 | Male + | Self employed & fulltime employee | Social Class is medium to low | Mainly senior high education.

5. Progressive
   Age 20-50 | Male + | Employment is spread across several | Social Class is medium | Senior to university educated.

6. Achievers
   Age 25-45 | Male +| Employment is professional, managers, self-employed | Social Class is high | Mainly university educated plus others.

Submit proposal to the following links:

(e)sponsorship@mtn.com.gh
(w) www.mtn.com.gh
(m) +244 30 32 49
(o) +241 00 67 54