Kumasi, 9th September 2011 – MTN Ghana, the leading telecommunications network provider in the country today launched a weeklong festival in Kumasi with the aim of deepening its relationship with the people of the Ashanti Region.
Asantefest is part of the MTN enriching life project aimed at giving back to Asanteman in the areas of health, entertainment, sports, and entrepreneurial skills development.
The festival will run from 21st September to 24th September. The festival also gives MTN the opportunity to interact with the people of the region and solicit for feedback on its operations while further enhancing its brand affinity in the region.
According to MTN, Richard Acheampong, General Manager Marketing Communications,“Kumasi remains one of the key business districts for MTN and we are glad that this major activity of the MTN enriching life project is taking place here. The festival will include the commissioning of the MTN ICT Centre of Learning in the region.
He commended Asanteman for their loyalty to MTN and assured them of MTN’s commitment to continue providing them with world class products and services and to make the necessary investments in the community to enrich the lives of people.
Activities lined up for the weeklong event include retailers’ forum for the business community, health screening, health walk on the principal streets of Kumasi and a movie night. These activities will be crowned with a family jamboree which is aimed at creating an enabling environment for family reunions and strengthening of relationships which is one of MTN’s core values.
The Asanteman Y’ellofest will also be used to commission the second of the 10 MTN ICT Centres of Learning at Nyinahini in Kumasi. The first was commissioned at New Ningo in the Greater Accra Region a few weeks ago by His Excellency Rt. Hon. Paul Boateng, a member of the British House of Lords and a patron of the MTN Ghana Foundation, when he visited the country to abreast himself with the progress of activities of the Foundation.
The MTN ICT Centres of Learning, a joint project with UNDP Ghana, is aimed at complementing government’s efforts at bridging the digital gap between pupils in the urban and rural communities as well as supporting the implementation of the mandatory ICT component of the new Educational Reform.
MTN used the occasion to invite the people of the Ashanti Region who are not on its network to take advantage of mobile number portability to join the biggest family in Ghana, adding that MTN had a big akwaaba surprise for such clients. MTN also called on subscribers who have not registered their SIM cards yet to do so before the September 30 deadline.