Thursday, September 1, 2011 – Ghana’s leading voice and data services provider, MTN, has launched a month-long campaign dubbed the “iFest” to drive public awareness about the multiple uses of MTN data offerings.The campaign which was launched at the company’s Corporate Head Office at Ridge Towers is aimed at increasing public awareness of the MTN data offerings on the market while increasing experience on MTN internet speed. In a welcome address, the Chief Marketing Officer, Mr. Rahul De, said “iFest is aimed at boosting data services and usage in the country while projecting Ghana and Africa in the digital age.” “MTN will be setting up demonstration centers at various offices such as Accra Mall, Osu Oxford Street, to explain the procedure in accessing the affordable MTN data bundles and other data offerings to subscribers”, he concluded.
The Chief Executive Officer, Mr. Michael Ikpoki, said “MTN is committed to offering robust, simple and customer friendly data services to drive data penetration in the country and champion a number of far reaching initiatives.” “This I believe will bring about the much needed revolution in the area of internet connectivity in the country”, he added.
Mr. Ikpoki added that MTN has rolled out major projects to actualise its determination to bring about a data based technological revolution in Ghana. The establishment of two MTN switch and data centres in Accra and Kumasi and the launch of MTN Business are two massive investments aimed at improving the company’s data offerings to its subscribers.The company’s 90 million dollar investment in the 14,000 km submarine cable which is expected to be operational in the first quarter of next year will provide MTN subscribers in Ghana and across Africa the much needed bandwidth expected to connect the Western and Southern parts of Africa to the rest of Europe and America. This will offer a 5.12 terabytes per second capacity to bring affordable and fast broadband services to its subscribers.MTN offers the lowest rates on the market in terms of data charges. MTN is currently charging 1.2pesewas per megabyte which is the lowest on the market. MTN data bundles offer lower rates (50%) during off-peak times.