Accra, 29th April 2010- MTN has launched the annual Yello Care programme at the Busua Beach Resort in the Western region. During the launch staff  were entreated to make this year’s programme the most patronized.

The 21 Days of Yello Care is a key event in the company’s calendar and is a period where all MTN staff including members of the executive management, engage in various community upliftment programmes for three weeks in an effort to better the lots of the societies in which MTN operates.

It is scheduled from 1st -21st June every year but the South Africa 2010 World Cup to be played in June this year has made it necessary for the programme to come much earlier.

This year, the 21 Days of Yello Care will include among other things Malaria prevention awareness campaign, FIFA 1 Goal Educational campaign as well as other football related initiatives. On the Malaria campaign, staff shall be involved in the distribution of mosquito nets, indoor residual spraying, clean up exercises, painting & cleaning of antenatal as well as diabetic & psychiatric ward of Koforidua General Hospital.

Speaking at the launch, Mr. Ebenezer Asante stated that the programme since its inception in 2007 has grown in form and size. “In 2007, only two projects were executed. They were 16 projects executed in 2008 and in 2009, a total of about 30 projects were executed” he said.

On staff participation, Mr. Asante entreated all staff to be part of the programme since 100% participation will put the Ghana operating unit in a position of winning not just at the Western and Central (WECA) level but this time the overall Group prize.