21 Days of Yello Care was instituted by MTN Group CEO in 2007 as an annual MTN Group event to encourage all MTN staff members (MTNers) in all 21 operating units in Africa, Asia and the Middle East to commit themselves to work to improve the well being of communities in which MTN operates. During the 21 days MTN staff members voluntarily worked on identified development projects in selected communities.
This event usually takes place from the 1st to 21st June. But due to this year’s World Cup tournament in Africa it was marked in May.
In line with MTN’s role as the official sponsor of South Africa FIFA 2010 World Cup, the fourth annual Y’ello Care activities focused on FIFA 2010 legacy projects of malaria eradication, support for education through the 1Goal initiative and football for development. This year’s programme was under the theme “United We Care for Our Communities”.
MTN Ghana therefore held a series of activities to support communities. These projects included football clinics and football fundraising gala. The team also gave some motivational talks to selected deprived basic schools and also formed reading clubs in the schools to encourage pupils to cultivate a reading habit.
In the area of health, MTNers joined officials of the Malaria Control Programme to educate and sensitize sections of the public on malaria. This was done through talks, screening and treatment and the distribution of mosquito net.
MTNers also registered a good number of residents of Chorkor and surrounding communities to benefit from the national health insurance scheme. They also had a blood donation exercise to support the national blood bank.
The 21 days of yello care programme also gave MTNers the opportunity to clean up and refurbish some hospitals including Adabraka Poly Clinic and the Koforidua General Hospital. The customer care division of MTN also shared some tips on customer care and management with health professionals.
At the closing ceremony, the Customer Relations Executive of MTN, Mrs. Jemima Kotei Walsh, thanked all development partners and employees across the country for supporting MTN to make a meaningful impact in deprived communities across the country.
She said “Yello Care 2010 has proved to be a phenomenal success and we are happy to have once again fulfilled our responsibility to communities within which we operate”. “We are happy about the impact that we have made as a result of the expansion of the programme to cover all 10 regions and the tremendous increase in the level of staff participation has tremendously increased from 905 representing less than 60% in 2009, to 1,589 which represents over 80% of our staff population this year. We look forward to winning the enviable prize of $100,000.00 to embark on more sustainable development projects in Ghana”, She said.