Accra, 3rd March, 2010- The number one telecommunications service provider in Ghana, MTN, today, launched the first edition of its external newsletter which will serve as its’ official Corporate magazine.
The External Newsletter, dubbed Yello’ Ghana is an interesting publication with a variety of stories to keep all stakeholders informed on the operations of MTN. These include activities and events undertaken by MTN for the past one year and special articles on MTN products with details on how subscribers can benefit from the particular services. The MTN newsletter, which will be published every quarter, also has information on executives of MTN as well as its’ extensive corporate social responsibility activities which have contributed immensely to national development. Information on MTN’s role as the official sponsorship of South Africa FIFA 2010 World Cup is also available in the newsletter. The cover picture with Michael Essien with a football in hand is to express the company’s excitement at the great opportunities that await Africa during the 2010 FIFA World Cup.
At the launch of the newsletter, Corporate Services Executive of MTN, Mawuena Trebarh, said “We believe that an external newsletter is a powerful tool for communicating effectively with our external publics. We feel particularly challenged to do this because our organisation is one which is very vibrant and is engaging with its stakeholders on a regularly basis. We are confident that in addition to the media as a channel for informing our major stakeholders about our activities, we have a responsibility to provide details of our activities from a corporate perspective”. The newsletter will also serve as easy reference material on MTN’s operations in Ghana. The newsletter will also serve a critically important function as a channel for soliciting feedback on our various activities, products and services.
Mrs Trebarh also used the occasion to thank the media for the tremendous support the organisation has received from them since it entered the Ghanaian market. She said “you have been our voice and have been a major channel for communicating with our stakeholders and we look forward to partnering with you to enable us meet the needs of our valued customers. Another newsletter specially prepared to meet the information needs of MTN’s Government and Regulatory Institution stakeholders was also launched at the event.