Accra June, 2008 MTN Ghana has announced the launch of a new Innovative service named MTN Zone. The service gives its Pay As You Go subscribers the opportunity to enjoy up to 100% discount day and night on calls they make to other MTN Ghana subscribers and runs on the per second billing plan. MTN Zone subscribers have a flat tariff on all MTN to MTN calls when they register and subsequently receive messages that display dynamic discounts they will enjoy at any point in time.
In order to enjoy the benefits of MTN Zone, existing and new MTN prepaid customers simply need to register for the service by entering *135*1# and pressing the send or ok button on their handset. Alternatively, they could send 1 to SMS short code 135. Registration onto MTN Zone service is currently free of charge. To activate the cell broadcast functionality on their handsets, customers must enter enter * 135*4# and follow the instructions, this process is unique for each handset module. The cell broadcast feature when enabled, gives MTN customers the opportunity to see the dynamic percentage discount they will enjoy when they initiate a call at that time and the discount will be applicable throughout the duration of the call.
Customers who want further information on this service , can call the MTN Customer Service toll free number 111.
“We are excited at what the team here at MTN Ghana has been able to provide after thorough research and development. Discerning Ghanaians want the most cost effective and exciting means of communicating with their family and friends and we are proud that as a team we have been able to crack this motivation and demonstrate our leadership in innovation and superior customer understanding. This new service empowers our customers with more, choice and control over their cost of making calls. The excitement this service has generated within one week is unparalleled in the industry in Ghana. As usual we will lead the market in innovation and others can follow”, says George Kojo Andah, Chief Marketing Officer.
“At MTN we regard our subscribers and their satisfaction as the key reasons for doing business and therefore we keep on exciting them with innovative products, services and value added packages. MTN Zone is only one of the solutions we will be delivering to our subscribers in Ghana. You are aware of the fact that since last year MTN subscribers in Ghana were calling other MTN Subscribers within West and Central Africa at the local rate, now we have made it even more exciting by enabling them to call the USA and Canada still at the local rate., Mr. Andah added.
Launched in 1994, the MTN Group is a multinational telecommunications group, operating in 21 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE.
Securities Exchange in South Africa under the share code: "MTN". As at 31 December 2007, MTN recorded 68.2 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. The MTN Group is a global sponsor of the 2010 FIFA World Cup South Africa™ and has exclusive mobile content rights for Africa and the Middle East.
For more information, contact:
Mawuena Dumor (Ms) Corporate Services Executive 233-24-4300000 ext 6060 madumor@mtn.com.gh Accra
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